Privacy policy

Last updated: September 14, 2026

This Privacy Policy describes how LureLunatic, operated by Wuhan Leyi Trading Co., Ltd. ("LureLunatic," "we," "us," or "our"), collects, uses, and shares personal information when you visit lurelunatic.com, place an order, contact us, or otherwise use our services (the "Services"). Our store is powered by Shopify.

Personal Information We Collect

Depending on how you use the Services, we may collect:

  • Contact and delivery information, such as your name, email address, phone number, billing address, and shipping address.
  • Order and transaction information, such as products viewed or purchased, order history, returns, refunds, and payment status. Payment card details are processed by our payment providers and are not stored directly by us.
  • Account and communication information, including account preferences, customer support messages, and information you choose to provide.
  • Device and usage information, such as browser type, IP address, device identifiers, cookie data, and interactions with the store.
  • Reel compatibility details you submit for a custom or model-specific product, such as reel brand, model, retrieve side, year/version, notes, or reference images.

How We Collect Information

We collect information directly from you, automatically through cookies and similar technologies, and from service providers that help us operate the store, process payments, prevent fraud, provide analytics, fulfill orders, and deliver customer support.

How We Use Personal Information

We may use personal information to:

  • Process payments, fulfill and deliver orders, and manage returns or refunds.
  • Confirm product compatibility or customization details before production.
  • Provide customer support and respond to questions.
  • Maintain accounts, remember preferences, and improve the Services.
  • Detect fraud, protect the store, and comply with legal obligations.
  • Send marketing communications where permitted. You may unsubscribe from promotional email at any time.

How We Share Personal Information

We may share information with Shopify and service providers that support payment processing, hosting, analytics, fraud prevention, customer support, fulfillment, and shipping. We may also disclose information when required by law, to protect legal rights, or in connection with a business transaction. Service providers may process information in countries other than your own.

Shopify

Our store is hosted by Shopify. Shopify processes information about your use of the store according to its own privacy practices. You can learn more in the Shopify Consumer Privacy Policy.

Cookies and Advertising

We and our service providers may use cookies and similar technologies to operate the store, remember preferences, measure performance, prevent fraud, and, where permitted, provide relevant advertising. Available cookie and privacy choices may depend on your location and browser settings. Where applicable, you can use our privacy choices page or a recognized Global Privacy Control signal to opt out of certain targeted advertising uses.

Data Retention and Security

We retain personal information for as long as reasonably necessary to provide the Services, complete transactions, meet legal and accounting obligations, resolve disputes, and enforce agreements. No method of transmission or storage is completely secure, but we use reasonable safeguards appropriate to the information we handle.

Your Privacy Rights

Depending on where you live, you may have rights to request access to, correction of, deletion of, or a copy of your personal information, and to object to or restrict certain processing. You may also have the right to withdraw consent or appeal a decision. These rights may be subject to legal limitations. We may need to verify your identity before completing a request.

To submit a privacy request, email support@lurelunatic.com. We will not discriminate against you for exercising an applicable privacy right.

Children's Privacy

The Services are not directed to children, and we do not knowingly collect personal information from children under the age required by applicable law. A parent or guardian may contact us to request deletion of information provided by a child.

International Transfers

Because we operate internationally and use global service providers, personal information may be transferred to, stored in, or processed in countries other than where you live. Where required, we rely on recognized legal safeguards for these transfers.

Third-Party Links

The Services may contain links to third-party websites. Their privacy and security practices are governed by their own policies, and we are not responsible for those practices.

Changes to This Policy

We may update this Privacy Policy to reflect changes to our practices, services, or legal requirements. We will post the revised policy on this page and update the date above.

Contact

For privacy questions or requests, contact support@lurelunatic.com.

LureLunatic is operated by Wuhan Leyi Trading Co., Ltd. (武汉乐易商贸有限公司).

Business mailing address:
Room 4901, Building 9, Wuhan Plaza Phase II
Wuhan, Hubei, China

For applicable data protection laws, Wuhan Leyi Trading Co., Ltd. is the controller of personal information handled by this store, except where Shopify or another provider acts as an independent controller under its own privacy notice.